Predicting Box - Office Success of Movies in the U . S . Market

نویسنده

  • Thao Nguyen
چکیده

The movie industry is a multi-billion dollar industry, generating approximately $10 billion of revenue annually. In recent years, movies have generally become divided into two categories: blockbusters and independent movies. Studios have focused on relying on only a handful of extremely expensive movies every year to make sure they remain profitable. It is estimated that 80% of the industry’s profits over the last decade is generated from just 6% of the films released; 78% of movies have lost money of the same time period. These blockbuster movies emphasize the spectacular: casting as much star power as possible and pairing it with high production value. The result of this is a sky-rocketing budget. It is estimated that the average movie now costs $100.3 million after including production and marketing expenses. However, “Hollywood is the land of hunch and wild guess,” so it’s difficult to predict whether these high-budget films will actually make a profit.

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تاریخ انتشار 2011